Curriculum Vitae
SKILLS
Strategy and audience engagement analysis • Franchise show development • Lighting design, direction and shooting • Talent and crew direction • Set design and build • Pre and Post production management • Edit workflow management and commissioning • Budget management • Highly proficient in Premiere Pro, Final Cut Pro, After Effects, Illustrator, Photoshop, Soundbooth • Comfortable shooting with Sony A7sii, Fs7, F55, F5 and Canon c300
EXPERIENCE
Cosmopolitan UK | Head of Video (formerly Video Lead and Multimedia Producer) | 2016 - Present
Launched and built one of the most recognisable UK editorial brands on YouTube, Snapchat, TikTok, Instagram and Facebook, with funny and informative original franchise series like Spill the Tea, Stan or Ban, Top of the Props, Text on the Beach and many more.
Produced, directed and edited original editorial video for key brand campaigns with cover stars, A-List talent and influencers like Little Mix, John Legend, Jordan Woods and James Charles.
Tracked and analysed key video engagement analytics and revenue performance against internal targets to identify growth areas for the business.
Exceeded the commercial goals for original video at Hearst across each year. By 2019, we were profitable and one of the most important growth areas for the brand.
Directed and edited a series on mental health issues with the cast of Love Island which went on to shortlist for Best Use of Video in the 2020 AOP Digital Publishing Awards.
NET-A-PORTER | Junior Video Editor | 2014 - 2016
Edited and directed original video content for The Edit and PORTER magazines powered by online fashion retailer, NET-A-PORTER.
SapientNitro | Freelance Content Producer | 2012 - 2014
Produced creative graphic and video content for client social profiles including McLaren Automotive, Ladbrokes and Lucozade. Built on experience scripting, storyboarding, filming and editing content for the web and social media.
Landfall Media | Production Assistant | 2013 - 2014
Research and pre production for documentaries on environmental and medical breakthrough stories for earthrise and The Cure, two Al Jazeera English TV programmes.
Dot.Talent | Video Producer | 2011 - 2012
I directed, shot and edited short-form digital videos that appeared inside specialized campaigns for brands and celebrity talent. Whether it's for 'Behind the Scenes' special features or for social network distribution, I've worked with ITV, Littlewoods, Topman, Peter Andre, Gino D'Acampo, Gala Bingo and Amy Childs to name a few.
Media.EDGE Canada | Video Producer | 2010
Produced short promotional web videos for the Toronto-based publishing house. Working primarily as a ‘one man band,’ I produced short features that appeared on landing pages of sites and social networks.
NBC, Hearst, AP, Star Media Group | Reporter | 2008 - 2010
Reporter and intern reporter at publications and wires including Associated Press, Toronto Star, WOAI NBC San Antonio, San Antonio Express News, Scripps Howard Foundation Wire, The Laredo Morning Times, The El Paso Times.
EDUCATION
Texas State University
BA (Honours) Journalism and minor in Communication Design in May 2010 from the School of Journalism and Mass Communication of Texas State